Ebook Download Card & James' Business LawBy Lee Roach

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Card & James' Business LawBy Lee Roach

Ebook Download Card & James' Business LawBy Lee Roach

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Card & James' Business Law is the most detailed and analytical account of business law for those new to the subject. It provides commanding analysis of the English legal system, contract law, tort law, and commercial law together with coverage of company law, and the relevant aspects of employment law. All of this is discussed using relevant examples from the business environment, and the key legal cases to help develop a greater understanding of the interconnections between the law and corporate setting.

The new learning features which have been incorporated throughout make a difficult subject more accessible and support study; key case, example, and discussion boxes demonstrate the application of law and highlight core principles, whilst self-test questions allow students to assess their progress.

Online Resource Centre

The accompanying Online Resource Centre provides a wealth of resources for students to further develop their understanding and test their knowledge, including additional practice questions with answers, a flashcard glossary of key legal terms and quarterly audio updates. Also included is a testbank of MCQs for lecturer use.

• Sales Rank: #5761725 in Books
• Published on: 2014-07-22
• Original language: English
• Number of items: 1
• Dimensions: 6.70" h x 1.50" w x 9.60" l, .84 pounds
• Binding: Paperback
• 821 pages

About the Author

Lee Roach, Senior Lecturer of Law, University of Portsmouth

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Download Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak

Download Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak

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Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak

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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

• Amazon Sales Rank: #980675 in eBooks
• Published on: 2010-10-01
• Released on: 2010-10-01
• Format: Kindle eBook

Review "A model of clarity in a field that rarely has any."- Ralph Caplan"One of the best books I've seen on creating brand identity."
- Candace Mathews, Amway CMO"Great for professionals, visual junkies, and brand managers."
- Brandchannel.com

From the Author See also: brand-identity-essentials.com

From the Back Cover Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.

• A one-stop reference for connecting visual design elements for logos to branding concepts.
• Explores S/M/L (small, medium, and large) dynamics of identity design: graphic identities, identity programs, brand identities.
• Demonstrates core identity design principles through a clear organizational structure and a variety of sources and examples.


Brand Identity Essentials celebrates well-executed brand programs as well as really great marks.

Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak PDF
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Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak PDF

Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak PDF

Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak PDF

Brand Identity Essentials: 100 Principles for Designing Logos and Building BrandsBy Kevin Budelmann, Yang Kim, Curt Wozniak PDF

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